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Fitness Ventures

Fitness Ventures: Funding the Future of Fitness.

Fitness Ventures invests in disruptive fitness app, device, and equipment companies with innovative products that are transforming the fitness industry.

Disruptive, purpose-driven, and lean fitness companies.

That are creating new markets and networks in the industry.

Companies that embrace co-creation and continuous innovation processes.

Producing innovative fitness products that loyal customers love.

The future market leaders that are transforming the fitness industry.

With products that enable exercisers, facilities, and professionals to achieve their goals.

PORTFOLIO

SELECT TRANSACTIONS

Peloton

IPO (PTON Nasdaq)
Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves.

Fitstar

Acquired by Fitbit (FIT (Nasdaq)
Fitstar is a technology company developing health and fitness apps that help people streamline their workout sessions.

Endomondo

Acquired by Under Armour (NYSE UAA)
Endomondo is a social fitness network and mobile app allowing users to track their workouts, challenge friends, and analyze their training.

Fitmob

Acquired by Classpass
Originally launched as a marketplace where trainers could sell outdoor classes to the Fitmob community, Fitmob later pivoted to a subscription, studio-based model.

Virtual Active

Acquired by Netpulse (Acquired by eGYM)
Virtual Active is a forward-motion video experience designed to enhance its users’ cardio workouts.

Massive Health | The Eatery

Acquired by Jawbone
Massive Health offers Eatery, an iPhone app for users to snap a photo of their food and get others to rate the healthiness of the food.

Ambient Fytns Technology

Acquired by Fytns Group
Ambient Fytns Technology provides the most advanced backend technology to the market leaders in the fitness industry.

Fytns

Acquired by Fytns Group
Fytns provides enabling technologies to fitness app. device, and equipment companies.
CRITERIA

FITNESS APP, DEVICE AND EQUIPMENT COMPANIES

  • Disruptive, purpose-driven, and lean fitness companies.
  • Producing innovative fitness products that loyal customers love.
  • That enable exercisers, facilities, and professionals to achieve their goals.


FOCUS

FOCUS

Fitness Ventures seeks fitness app, device, and equipment companies.

STAGE

STAGE

Fitness companies that have developed a prototype and achieved problem/solution fit to early-growth stage that can demonstrate customer traction.

LOCATION

LOCATION

Fitness technology companies located in North America, Europe, and Asia.

Contact Us

Send us an email if you are interested in partnering with Fitness Ventures.

CONTACT